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    July 16

    Blackberry goes after programmers in a sly way...

    Poppa John's latest special goes right after the developer audience.  We need a deal like this for Smartphones.
     

    For a limited time, get a FREE* BlackBerry 7100g(tm) (after rebate) wireless handheld from Papa John's (a $349.99 retail value). Just add a side item and two 20-oz. beverages to any online order at http://www.papajohns.com to get the free* BlackBerry 7100g(tm) with integrated cell phone, email, SMS text messaging, web browsing and personal organizer. *A new 2 year voice and data service plan is required.

    With a BlackBerry 7100g(tm) handheld you can stay in touch while on the move - even get online Papa John's specials sent directly to you, and find your closest Papa John's using your BlackBerry.

     

    This reminds me of back when I was in college how Sun workstations used to come with an application called Pizza that let you order pizza--complete with pictorial representation--from the local to Sun HQ "Rainbow Pizza" which had awesome pizza by the way. 

     

    At any rate, Razor/Razorblade will live forever as a way to get your products in lots of hands.